COMMUNICATION PRIVACY MANAGEMENT AMONG GEN-Z INFLUENCERS: EXPLORING THE INSTAGRAM NGL FEATURE AND ILLUSION OF SOCIAL CLOSENESS

This research discusses the phenomenon of using NGL Link or Not Gonna Lie feature on Instagram, which allows users to answer anonymous questions. It highlights Communication Privacy Management (CPM) theory and its relevance understanding how individuals manage their personal information. The aims explore motivations micro-influencers, specifically from Generation Z, in they communication privacy Instagram main accounts. methods used this qualitative include interviews data documentation. results discussion section presents findings with four highlighting different approaches management for feature. One interesting finding is existence an illusion closeness between micro-influencers followers social media.